In January, I facilitated a discussion about SEO at the WordPress Southwest Florida MeetUp. This blog post is a detailed outline of my presentation. SEO Defined SEO stands for Search Engine Optimization. It is an ongoing process of preparing your website content for discovery by search engines. Better preparation equals better optimization. Search engines find and sort information relevant to the user, based on key words and tags. There are many search engines, but Google, Yahoo, … [Read more...] about SEO for WordPress Content Creators
Web Design
Site Migration from WordPress.com to WordPress.org
Free hosting on WordPress.com is a great choice when you don't want the hassle of maintaining the site yourself. However, there are limitations. If you want the freedom to customize, add plugins, and monetize the site, you could upgrade to a premium account or migrate the site to WordPress.org. Migration You copy the content (text and images) and database from one site to another using a process called “migration”. There are a few basic steps to take when migrating a site from … [Read more...] about Site Migration from WordPress.com to WordPress.org
Why and How You Create WordPress Child Themes
Why You Create Child Themes Child themes are customized versions of an original (“parent”) theme. If you make changes to the parent theme directly, you risk losing those changes whenever the theme is updated. The key benefit of a child theme is that you retain all of your customizations when the parent theme is updated. I usually create the child theme myself, but there are plugins that will do it for you. Furthermore, if you're using a framework like Genesis, you use child themes in addition … [Read more...] about Why and How You Create WordPress Child Themes
Manually Clone a WordPress Site in 5 Steps
It's easy to clone a WordPress site, once you understand a few basics. If you are a newbie to WordPress, using a plugin is the simplest way to do it. That’s how I started out. The first time I cloned a site, I tried to do it manually. Copying the files was simple and straightforward. But, the database mystified me. I had little knowledge of what it was and no idea how to replicate it, so I ended up using a plugin for the entire site migration (files and database). Gradually, as I researched, … [Read more...] about Manually Clone a WordPress Site in 5 Steps
A Guide to Incorporating Social Media with Your Website – part 2
Social Media Platforms - The Usual Suspects Incorporating social media on your website requires using many tools. We continue this series with the "usual suspects" of social media platforms, additional options, and recommended tools for creating content. Facebook Personal accountAll Facebook users must begin by creating a personal account. You can then establish pages for businesses and groups. The essence of Facebook is personal interaction, based initially on your friends, relatives, … [Read more...] about A Guide to Incorporating Social Media with Your Website – part 2
A Guide to Incorporating Social Media with Your Website – part 1
PART 1 - Social Media Overview Integrating social media into your website is an important way to widen your reach, deepen engagement with your audience, and build brand recognition. It’s a form of digital marketing that can be fun and fulfilling. When used with intelligent strategies, social media contributes to increased support, sales and donations. Tell Me a Story The essence of social media for me is telling stories and building community. My dad was a great storyteller. He … [Read more...] about A Guide to Incorporating Social Media with Your Website – part 1
How to Choose a WordPress Theme
Finding Your Way Through the Labyrinth In April, I shared some of my insights and experiences with choosing themes at the WordPress Southwest Florida MeetUp. Below are the slides and key topics from my presentation. There has been an explosion in the number of themes being developed in the past few years. The sheer volume of offerings can make theme selection an overwhelming challenge. Thus, making an informed choice is the first step towards a wise choice. The Early … [Read more...] about How to Choose a WordPress Theme
Introduction to Web Design
Key Design Principles and How to Implement Them! In November, I shared some of my web design knowledge at the WordPress Southwest Florida MeetUp. Below are my slides and the key topics from the evening's presentation. Overview Web design is the visual styling and layout of a website. It requires a good understanding of color, type, alignment, and harmony. With pleasing aesthetics, organized navigation, and sensible UX, visitors are more likely to stay on the site, view multiple … [Read more...] about Introduction to Web Design
How to Disable Gutenberg in WordPress 5
The new block editor, Gutenberg, is packaged as part of the core in WP5. If your site uses another block editor plugin, it may not be fully compatible with Gutenberg (i.e. Divi, Visual Composer, Avada Fusion are a few). Elementor and Beaver Builder work fine with Gutenberg. If you are not ready to use Gutenberg, there are 2 easy ways to disable it: (1) Install and activate Classic Editor plugin: this will restore the original "classic" editor that you are already familiar with. Full … [Read more...] about How to Disable Gutenberg in WordPress 5
Home Page Widgets in WordPress
The home page on your website is the main page where viewers land when they first arrive on the site. It is most often the base URL address, such as "www.yourwebsite.com". All of the other pages build off of the main page and use the base URL with a backslash to indicate their location: "www.yourwebsite.com/interiorpage". The default home page in WordPress is a list of your posts. That's because WordPress started out as a blogging platform. The most recent post will appear at the top of the … [Read more...] about Home Page Widgets in WordPress
My Core Set of WordPress Plugins
There are so many WordPress plugins to choose from! How do you even begin to make choices? To help get you started, I've compiled a list of my "go to" plugins, the ones that I use for each WordPress install I do. Most are free, some are premium (you must purchase). Core Set of Plugins TweetMeme/Like/Share This — places a button at the top or bottom of a post, which helps readers share your content on a number of sites, such as Digg, Delicious, FaceBook, LinkedIn, MySpace, RSS, … [Read more...] about My Core Set of WordPress Plugins
Image Captions in WordPress
Shortly after writing an article about Adding Images to WordPress Pages and Posts, I received an inquiry about how to add captions to images. Captions are the small text that appears underneath pictures. They often contain brief descriptions and copyright information. You can add captions to individual images or to multiple images. Captions for Individual Images Sometimes you'll realize that a caption is needed for an image after you've written a post or created a page. Go to the post or … [Read more...] about Image Captions in WordPress
WordPress Pages vs. Posts
WordPress newbies often misunderstand the differences between pages and posts. If you use WordPress solely as a website platform, without a blog, then the confusion might be heightened, and for good reason! Let's compare pages and posts, so you can see how they differ. Pages These are the regular, static pages of your website. The content doesn't change, unless you edit the page. Typical pages are: ABOUT, CONTACT, SERVICES, RESOURCES, etc. Individual pages can be added to the navigation … [Read more...] about WordPress Pages vs. Posts
Logging into WordPress and Viewing the Back End
All websites have a front end and a back end. The front end is what is viewed by visitors, where we see the results of what happens on the back end. The back end is hidden from visitors, and only viewable to those who can either log into the site (as in WordPress and other content-management systems) or have access to the files used for building the site. Login Page In order to login to your WordPress site, you must navigate to the login page. To get to that page, you can usually add /login or … [Read more...] about Logging into WordPress and Viewing the Back End