ASK Design

Smart, reliable web/graphic designer and artist.

About

THE STORY OF THE SLED

My name is Anne S. Katzeff and I am the Creative Director of ASK Design. I grew up in New England and, like most kids here, I had a sled. My dad stenciled my initials onto my sled in order to distinguish it from others. That was when I first realized that my initials spelled a word. That was when my interest in typography began. The sled has led me down many paths. Ultimately, it led me to art and design. It has become my symbol for the challenges and fun of travelling through the numerous dimensions of life.

Responsive image-anne;MY LIFE AS A DESIGNER AND ARTIST 

I've had a lot of fun being a guest on a local cable t.v. show "What's Going On?" twice in the past couple of years. The show is produced by the great folks at the Belmont Media Center. Tune in to hear me talk about art and design:
October, 2014 — see some of my paintings.
November, 2013 — see my sketchbook as I talk about my process.

PHILOSOPHY

Clear communication, solid concepts, and teamwork; humor; environmental and social responsibility.

INSPIRATION 

My family, the ocean, the Southwest, the Berkshires, Claude Monet, Elizabeth Mowry, my painting buddies, A.M. Cassandre, Paula Scher, JMoore, and Walter Kopec.

EXPERTISE  

Web design (particularly Wordpress), print design, typography, teaching and consultation, technology, details.

GROUPS & ASSOCIATIONS  
  • Portfolio Review Board: Massachusetts College of Art and Design — Graphic Design Certificate Program
  • Webmaster: Belmont Gallery of Art
  • Vice-President: Belmont Art Association
  • Member: Watertown Art Association
  • Open Studios Artist: Arlington, Newton, Somerville
  • Member: Mass. Audubon Society, Nature Conservancy, NRDC
  • Member: Design Can Change - a community of designers committed to environmental sustainability
  • Member: Design21 - Better design for the greater good
  • Member of MeetUp Groups: Boston PHP, Boston Web Design, Boston WordPress, Girl IT
irisARTIST STATEMENT

I have been drawing and painting since I was a child. I would sit for hours drawing mandalas with my colored pencils, entranced by the geometric shapes and rich colors. It wasn't until recently, however, that I started to call myself an artist. That self-defining moment coincided with my falling in love with pastels.

I began working with pastels right after I began swimming with wild dolphins. I wanted to be able to convey through my art the emotional, ethereal quality of this deeply spiritual experience. The vibrant colors and wonderful textures of pastels drew me right back into that ocean world as I painted. Soon I was led to paint other "landscapes" in nature that moved and inspired me.

The Earth is sacred to me. When I begin a painting, the moment the pastel touches the paper, my mind slows down, and I enter a peaceful, meditative state. As I paint, I become deeply immersed in my surroundings, and the joy of playing with color and light fills me. These are sacred moments—when I feel both awe at the beauty around me and humility at being part of something greater than myself.

What I try to do with my paintings is evoke the richness of a particular moment, with all of its sensations and emotions. Art is my way of honoring a special place or experience, usually in the natural world, and of celebrating the wonders of the universe. In my artwork, I step away from my rational mind and allow my spirit to create the art. The completed painting is about what is in my heart as well as what I see with my eyes.